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Deletion: If the consumer desires, personal information (with exceptions) will be deleted by the business.Third parties to which personal information may be shared.A business’ purpose for collecting the information.
Specific data collected about the individual. The categories of personal information collected. Some of the requests that can be made include: Specific Requests: Should a consumer desire to know what data is being collected, the company is required to provide such information - specifically about the individual. General Disclosure: If a business (as defined by the bill) collects any type of personal information, this should be disclosed in a clear privacy policy available on the website of the business. What Does the California Consumer Privacy Act Provide for Consumers? Family information (e.g., how many children). “Derives 50 percent or more of its annual revenues from selling consumers’ personal information.”Īnother important term loosely defined in the bill is “personal information.” According the AB 375, “The bill.would define ‘personal information’ with reference to a broad list of characteristics and behaviors, personal and commercial, as well as inferences drawn from this information.”ĭozens and perhaps hundreds of specific data items are mentioned in the legislation, including:. “Has annual gross revenues in excess of twenty-five million dollars ($25,000,000).”. For-profit entities which do business in California and collect personal information of consumers. Three key articles to pay attention to include: Business: This term has a lengthy definition in the bill, which describes many typical business models and types. #DATA GUARDIAN JANUARY CODE#
Consumer: According to the Act, “‘Consumer’ means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations…”. Certain businesses and all Californian consumers are the two groups who fall under the provisions in the bill, defined as: There are a number of terms defined in the legislation in order to clarify the parameters of the law. Key Terms of the Primary California Consumer Privacy Act Defined To learn about data protection laws in your state, read through the Definitive Guide to US State Data Breach Laws or view the United States Data Breach Heatmap infographic. that take proactive steps today to better protect consumer data will be best equipped to ride the waves of change.Īll fifty states have enacted legislation to protect consumers’ private information, but some states have more stringent laws and penalties than others. With many experts predicting that other states will follow suit in the coming years, companies across the U.S. #DATA GUARDIAN JANUARY FULL#
AB 375 will go into full effect on January 1st, 2020.Ĭompanies that already comply with the GDPR may find that they currently meet many of the requirements set forth in the California Data Privacy Protection Act.
With a variety of major tech giants based in California, including Google and Facebook (both of which have recently suffered data breaches), AB 375 is poised to have far-reaching effects on data privacy. The bill, also known as “ AB 375,” has been described by some as “ almost GDPR in the US.” Far and away, this Act is the strongest privacy legislation enacted in any state at the moment, giving more power to consumers in regards to their private data. The California Consumer Privacy Act is a piece of consumer privacy legislation which passed into California law on June 28th of 2018. California Consumer Privacy Act Explained Falling on the heels of the GDPR, California Consumer Privacy Act may mark the beginning of stricter U.S. While it doesn’t go into effect until 2020, the California Consumer Privacy Act represents one of the most sweeping acts of legislation enacted by a U.S.
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Learn about the California Consumer Privacy Act and its larger implications for the rest of the United States in Data Protection 101, our series on the fundamentals of information security.
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